Ad Campaign Taxes & Licenses Hotels Lighting Rentals Set-Up Security
Showcases Shipping RV Parking Importing Visas Weight Scales

Exhibitor Information


In 2018 we are expanding yet again and adding a 5th show at our huge venue. The new Stadium Show encompasses 200,000 square feet of the Stadium + Level 1 of the National Western Complex (NWC) + Tents in the new NWC courtyard. Now both floors of the Denver Coliseum and the entirety of all three floors of the NWC will have dealer booths. That's about half a million square feet — far bigger than the famous Munich Mineral Show.

Many of the Coliseum's larger tent dealers have moved to the NWC. The Miners Co-Op Show is now inside the NWC as well. Since inside booth space at the NWC costs the same as outdoor tent space at the Coliseum, the dealers that make the move to the NWC can afford to offer you the same great low prices as always — but much more comfortably because the NWC is air conditioned.

Whether by sales area or table count, this is the largest mineral, fossil, gem & jewelry show in the United States. In 2018 we expect 500 dealers and 50,000 visitors. Coupled with our lower booth fee and average daily sales that can be higher than in Tucson, you simply cannot afford to miss the Denver Show.

          1. Coliseum Show = Both levels of the Denver Coliseum + parking lot tents: fossils, minerals, gems & jewelry 
              Download the 2018 Coliseum Show Application and apply today. 

          2. Stadium Show =  Includes the NWC Stadium + Level 1 of the NWC + Tents in the courtyard: larger dealers in A/C comfort 
              Download the 2018 Stadium Show Application and apply today. 

          3. Denver Expo Gem Show = Level 2 of the National Western : primarily large volume wholesale. SOLD OUT! 

          4. Denver Mineral Show = Level 3 of the NWC: a more intimate space limited to better minerals, fossils and gems. FREE BOOTHS!  
              Download the 2018 Denver Mineral Show Application and apply today. 

          5. Miner's Co-Op Show = ground level of the NWC : direct from the miner / prospector 

              Booth spaces sell out 3 - 9 months before show time. Apply now!   

Booth Prices


Level 1 of the NWC is best for larger "fork-lift" dealers because it is a non-Union venue with loading docks, roll-up garage doors, and many public entryways. Dealers can rent their own forklift or utilize the house forklift for $55 / hour. Security is immensely better than the tents at the Coliseum, being inside a locked venue and surrounded by a permanent fence. It is weather-proof and climate-controlled. Booths at the NWC are priced by the square foot in increments of 1,008 square feet — because the distance between the roof columns is 36' x 28' = 1,008 sf. On a square foot basis they are priced exactly the same as the tents in the Coliseum parking lot (all of which are all sold out). Further, each NWC booth comes with additional FREE indoor storage space for your back-up stock, empty crates, and pallets. Keep your booth looking professional and clutter-free! Your NWC booth location can be next to a loading dock, or a roll-up door so you can drive inside, next to a restroom, by the food trucks, near the main entrance, at the stairs to Level 2, or closest to your pallet storage. They're all good!

Level 2 of the NWC is the long-time home of the Denver Expo Show run by Jim Gehring of Village Originals. It features many of the same dealers that exhibit at his Tucson Kino Park Show. Jim will continue to run his NWC show as always, but in a tight partnership with the Coliseum Show so that together the two shows will greatly enhance the buyer experience. The intent is for the integration to be so seamless that buyers will not know that Level 2 is a separate show.

Level 3 of the NWC is the home of the new Denver Mineral Show which debuted in 2017 with 100 booths. Since this show-within-a-show is so special, it gets its own webpage. Please click Denver Mineral Show for more information.

COLISEUM : Arena (this level focuses on minerals, fossils, and meteorites)

1. Single Table (8 foot long x 30" wide) = $750 per table which includes 1,000w of electricity
2. Standard Booth (three 8-foot-tables in a U-shape, approximately 100 square feet) = $1,500 per booth which includes 1,000w of electricity
3. Arena Square Booth (three 8-foot + four 6-foot tables) = $2,175 per booth which includes 1,000w of electricity
4. Arena Booth Addition (three additional 8-foot tables) = $750 per set

Optional: additional electricity is $150 in increments of 2,000 watts



COLISEUM : Concourse (on this level the focus is on jewelry, beads, and lapidary)

1. Single Table (8 foot long x 30" wide) = $750 per table which includes 1,000w of electricity
2. Standard Booth (three 8-foot-tables in a U-shape, approximately 100 square feet) = $1,500 per booth which includes 1,000w of electricity

Optional: additional electricity is $150 in increments of 2,000 watts



Located in the west parking lot of the Coliseum. (Floor Plan):
Click here for a higher resolution version

Advertising Campaign:

This show and our NJ Show continually compete to be the most advertised mineral, fossil, gem & jewelry show in the nation; with each advertising campaign costing well over $125,000 to ensure your success. Both shows are supported by full-color, half-page ads in Discover and Smithsonian magazines; the centerfold of Rock & Gem magazine, 6-8 full pages in the Mineralogical Record, the covers of the Denver EZ-Guide and MetaGuide, and on the front page of two consecutive issues of the Sunday Denver Post. But the largest impact comes from our colossal billboard / bus shelter campaigns in Denver and Colorado Springs. If you wish to see the locations, costs, and viewership of the 132 boards in our 2018 campaign click here to see the map.

Banners on Your Website:

Savvy dealers advertise their participation in the Denver Coliseum Show via a banner on their website homepage. Inclusion of a show banner on your website will make your participation in the show a bigger success.

Why are banners so important? Because search engines like Google, Yahoo, and Bing rank their search results based on how many links there are to a website. Banners are clickable links and each one is counted by Google when it calculates the order in which to present the search results. Therefore, the more banners that our dealers put on their websites, the higher the ranking of the Denver Coliseum page, which translates directly into more customers to the show, and ultimately more sales for you.

Below is the recommended banner, but if you want a different size / shape then please email Lowell via the 'Contact Us' tab and he'll make it for you.
But if this size is ok, then copy and paste this html into your webpage(s):

<a href=""><img src="" alt="Denver Coliseum Mineral, Fossil & Gem Show"></a>

to generate this live, clickable banner on your web page:

Denver Coliseum Mineral, Fossil & Gem Show

Lighting Rentals:

In our business, presentation is everything. Make sure that your booth is well lit so that it stands out and attracts customers. Convenient LED light poles can do that for you with rental prices of only $95 per light for the 9-day show. All you need is one per table. Halogen lights create too much heat and draw too much power, and are being banned from our shows because of this. Reserve your LED light poles now and they will be installed at your table when you arrive. Prices will be higher at the show. Click to rent from Show Off Lighting

Sales Tax, Business License, Weight Scale License:

Dealers must collect a total of 7.65% sales tax on each retail sale. No sales tax is collected on wholesale sales when the buyer has a business license, which they must show you and you must record. The City of Denver gets 3.65% and the state of Colorado receives the remaining 4.0% of the 7.65%. All dealers must file their returns within 30 days of the end of the show. You must apply for separate Colorado and Denver business licenses, and file separately after the show. Don't worry -- it's cheap, easy and fast if you do it online.

For the Colorado Business License Click Here and then click 'File a Return' at lower-left, and then click 'Special Event Sales Tax' in the middle of the page. Then the red 'Next' button. And finally, scroll down to the Denver County events and click 'The Denver Coliseum Mineral, Fossil, Gem, and Jewelry Show' to complete the on-line form (which will not be visible until after the show). You can obtain your business license and file your return at one time after the show, as long as you do it within 30 days after the last day of the show.

For the Denver Business License Click Here to download the application, which is the same simple form that you'll use to file your return. You can obtain your business license and file your return at one time after the show, as long as you do it within 30 days after the last day of the show.

If you use a weight scale during the show to sell by weight, then your scale must be licensed in Colorado. For more information, go to the Colorado Dept. of Agriculture website, which is tasked by law to ensure accurate weights and measurement devices used in commerce. Their web-site is www.Colorado.Gov/Ag/ICS

Don't shrug this off. The organizers are required by law to provide our list of dealers to both Denver and Colorado taxation and licensing authorities, and they do inspections every year.

Hotel Accommodations:

Both of our preferred hotels for 2018 are Doubtrees which are located within a mile of each other, and are ~8 minutes from the Coliseum:

Doubletree Stapleton North (formerly the Red Lion Hotel) at 4040 Quebec Street. Rates from $109 / night (single occupancy) include breakfast, in-room Wi-Fi, and free shuttle from / to Denver Airport. Our negotiated rate is much lower than their best AARP / AAA / military rates. An Enterprise rental car agency is located next to the hotel. It is typically 25% cheaper to rent a car there than at Denver Airport due to airport taxes, so use the free hotel shuttle to save time and money. Click here by July 31st to reserve a room

Doubletree by Hilton Denver at 3203 Quebec Street. Rates from $104 / night (single occupancy) include breakfast, in-room Wi-Fi, and free shuttle from / to Denver Airport. Our negotiated rate is much lower than their best AARP / AAA / military rates. An Avis rental car agency is located inside the hotel. Click here by July 31st to reserve a room

The primary difference between the two hotels is that the more expensive one is newer, a bit more upscale, and has a busy Sports Bar inside. The less expensive one has slightly smaller rooms but offers a quieter, more relaxing restaurant lounge (with better food) conducive to conversations.

These rates are available to anyone and everyone, but are good only until supply lasts. Book now!


Not available at the show. Please enable the "hotspot" capability on your smart phone for this functionality.

Set-Up Days & Times:

Coliseum inside : Thursday (Sept. 6) from 9 am to 6 pm and Friday (Sept. 7), from 9 am to 9 pm
Coliseum tents: dawn to dusk on Thursday and Friday
NWC: Monday (Labor Day) - Thursday (Sept 3 - 6) from 9 am to 6 pm

Please check-in upon arrival to obtain your Vendor ID which you must display on your person in order to remain on-site.

Tear down does not begin until the show ends at 6 pm on Sunday, Sept. 16. This strictly enforced rule is intended to minimize security problems, reduce injury risk, and maintain Sunday as a full sales day for our customers. However, excess stock may be removed from booths and tents before 6 pm as long as it is done inconspicuously *and* while maintaining stocked and attractive selling displays. 


Three uniformed security guards from the NWC and Coliseum will roam the show 24 hours a day commencing Wednesday, Sept. 5 at 6 pm and continue until 9 am on Monday, Sept 17 (one day after the show). During the busy weekend show hours they will be augmented with uniformed Denver police officers. At night a guard will be posted at the Coliseum tents, inside the Coliseum, and Levels 1, 2, and 3 of the NWC.

As with any such show, the promoter, security guards, police, venue, and the city of Denver are not responsible for any loss or theft of any kind, in any manner, for whatever reason. It is your sole responsibility to obtain loss insurance and to take appropriate security precautions such as using showcases, security cages, cable locks, RF tags, monitoring cameras, tamper alarms, and the like. Assume that there will be shoplifters present and make smart decisions now to ensure that you are not a victim.

Vendors will also have access to a dedicated locked room in a secured part of the building for overnight storage.

Shipping to the Show:

Absolutely DO NOT have your shipment delivered to the NWC or Coliseum unless you (or your designee) will be there to receive it and have the proper equipment to unload it << OR >> you have made arrangements with UPS Freight to receive it. We do not provide logistics services and cannot unload your shipment.

If you wish to use UPS Freight to receive your shipment, here is the contact person:

Curtis Thomas, Jr
Sr. Account Manager
UPS Forwarding
Cell: (303) 524-2241

The address for the Coliseum is:

Denver Coliseum
[Your name | booth number | cell phone number]
4600 Humboldt Street
Denver, CO 80216

The address for the NWC is:

National Western Complex
[Your name | booth number | cell phone number]
4655 Humboldt Street
Denver, CO 80216

For vendors who will need a forklift during the show, especially those at the NWC, we encourage you to get together with your fellow dealers to rent one and then split the cost among yourselves. Otherwise, you must unload your truck with a self-supplied pallet jack at the loading dock or buy forklift services directly from the NWA. Due to insurance regulations we cannot provide forklift services — or allow them to be billed to us.


For small boxes and packages shipped via FedEx, UPS, DHL, etc. please mail to the UPS Store that is next to our preferred hotel (the Doubletree) in the adjacent shopping center. To receive and safely store your package they charge $10 per box / package for up to two weeks, and then $5 for each additional week. Be sure to let them know that you are shipping to them, else they will return to sender! Their address:

Hold for Pickup for: [Your Name]
The UPS Store #4487
3700 Quebec St #100
Denver, CO 80207

UPS Store Hours:
Monday - Friday, 8:30 am - 6:30 pm
Saturday, 9:00 am - 5:00 pm
Closed Sunday

Tel: (303) 996-5660

Showcase Rentals:

Our prices are the lowest of all Denver shows because we do not collect a commission on lighting rentals. The company that we use is Dynamic Events of Denver with whom you will deal with directly. Click here for pricing info and an order form.

RV Parking:

Due to security requirements, the significantly reduced number of parking spots, and the new customer foot traffic between the NWC and Coliseum, overnight parking and camping are no longer permitted at the Denver Coliseum. However, there is overnight parking at the NWC

    on the north side
when you obtain a permit at our show office. No services are offered. There is no dump station available at either the Coliseum or the NWC. We apologize for the inconvenience.


No taxes are due upon importation of minerals, fossils, gems, jewelry and similar items into the USA. Further, there are no duties on minerals and fossils shipped into the USA. Be sure to have a detailed inventory list and use Harmonized Tariff Schedule (HTS) code number 97050000. This code corresponds to "Collections and Collectors' Pieces of Mineralogical or Paleontological Interest".

Most gems, jewelry, semi-precious / precious stones, and precious metals are also exempt from import duties. However there are many exceptions in which the duty is 10% or more. To learn which specific items are subject to duty, please visit the official United States International Trade Commission website and use the Search function.

If only a few items are subject to duty and the amount is low, it is usually fastest / cheapest to pay the duty. However, in cases where the duty would be high, then the exhibitor can acquire an ATA Carnet at a cost of about $300 (+ surety bond at a cost of 1% of the merchandise value). The ATA Carnet is an international customs document that allows the holder to temporarily (up to one year) import goods without payment of normally applicable duties and taxes, including value-added taxes in more than 71 countries. The ATA Carnet eliminates the need to purchase temporary import bonds. So long as the goods are re-exported within the allotted time frame, no duties or taxes are due. Failure to re-export all goods listed on the ATA Carnet results in the need to pay the applicable duties (as would be the case for items that are sold). The acronym ATA is a combination of French and English phrases "Admission Temporaire/Temporary Admission."

To learn about and obtain an ATA Carnet please visit the International Chamber of Commerce website.

Visa requirements:

Acquiring a visa to visit the USA can be a fast & easy process, or a long & frustrating one. It depends on the type of agreement between your country and the USA. To start the process, go to and select your country from the list -- which is arranged by continent. The job of the embassy official is to ensure that you are a legitimate seller with an established business. Therefore tax records, a website, catalogs or brochures, bank statements, and other evidence of your business would help them to be sure that you are indeed a genuine business person.

Weight Scales:

Colorado does not honor other states licenses or certification stickers. The owner must obtain a Colorado license to operate the device in Colorado prior to its use. If a device is found to be in commercial use without the owner having obtained a license to operate, fines of up to $750 per day can be assessed for failure to comply with state law. The inspector may also place a wire seal on the device which will render it inoperable if deemed necessary. All scales used commercially must also have an NTEP Certificate of Conformance. For more info visit the official website at :

Still have a question?

If it is related to booth / table availability please email Heather 

If it is related to billing or the venue please email Russell 

If it is about advertising or marketing please email Lowell


Eons Expos also presents the NY / NJ Show every April
and the Tucson 22nd Street Show every Jan / Feb.